Agency-grade content.At studio speed.
Industry-leading talent meets next-gen AI production — cinematic content for the marketers, agencies, and entertainment brands that move commerce forward.
You need content yesterday. Agencies need eight weeks.
Too slow
Rounds of decks and status meetings before anyone shoots a frame.
Too heavy
Big-agency overhead built into every cut, whether the job needs it or not.
Too many formats
One idea now has to live on TV, retail screens and every social feed, by Friday.
SCG collapses the agency process into a studio pipeline: one senior creative lead, AI-accelerated production, and every deliverable cut to spec.
Brief. Build. Deliver.
Brief
Describe the challenge in a line. SCG's brief builder turns it into a structured creative brief: audience, message, deliverables, timeline.
Build
Concepts, scripts, boards and production, accelerated by AI and led start to finish by a 30-year agency creative director.
Deliver
Every cut, size and format: broadcast, retail media, social and web, versioned and ready to traffic.
Faster. Leaner. Better.
| Compare | Typical agency | Spicer Creative Group |
|---|---|---|
| Timeline | Weeks of meetings and approval rounds before production starts | Brief in minutes, first cut in days |
| Team | Account, strategy, creative and production layers | One senior creative lead plus an AI production pipeline |
| Versions | Each format scoped and billed separately | Every cut and size planned into the brief from day one |
| Budget | Six figures for a national spot | Typically low five figures |
Featured work
What we make
Commercials & brand films
Broadcast spots and brand stories, from script to final mix.
Retail & shopper
Content built for the shelf, the screen in the aisle and retail media networks.
Social & cutdowns
Every aspect ratio and length, cut for how people actually watch.
AI production
Generative imagery, motion, voice and music, directed with a creative director's eye.
The SCG AI production pipeline
Every SCG job runs through one studio pipeline: a 30-year creative director directing a curated stack of AI generation, voice and music tools, then finishing in the professional edit, motion and colour suites broadcast work has always relied on. AI does the heavy lifting. The judgment, the craft and the final frame are human.
Project managers
Two agentic AI leads that run briefs, scripts, boards, generation ledgers and handoffs, directed by Jack and reviewed at every gate.
Claude CodeAnthropic
CodexOpenAI
Specialists
The generation, sound and finishing tools the project managers direct.
Generate
Images, motion and plates
Higgsfield
Adobe Firefly
Sound
Voice, music and stems
Epidemic Sound
Finish
Edit, motion, tracking, colour and upscale
Adobe Creative CloudPremiere Pro · After Effects
Apple Creator StudioFinal Cut Pro · Motion
Mocha Pro
- Colourlab AI
Product names and logos belong to their respective owners and indicate tools used in SCG's pipeline, not endorsement.
Led by Jack Spicer
Thirty years as an agency creative director and copywriter, including Copywriter/Creative Director of On-Air Promotions at WWE Network. Owner, producer, writer, director and editor at Spicer Creative Group.
The senior talent big agencies sell in the pitch, on your job every day.